Why do businesses fail with Google Ads without a PPC expert?
Google Ads looks simple on the surface. You pick a few keywords, write an ad, set a budget, and wait for leads to roll in. Many businesses start with this mindset, expecting instant results. But after weeks or even months, they realize something isn’t working. Money is being spent, clicks are coming in, yet sales and leads are nowhere to be seen. This is where most businesses begin to understand why running Google Ads without a PPC expert often leads to failure. Let’s break it down in a simple, real-world way. 1. They Target the Wrong Keywords One of the biggest reasons businesses fail with Google Ads is poor keyword selection. Without a PPC expert , many advertisers choose keywords that look popular but have no buying intent. For example, a business may bid on broad, generic terms that attract curious users instead of ready-to-buy customers. A PPC expert understands search intent. They know the difference between informational searches and high-converting commercial queries....
